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Importing and Updating Contacts from REality

Last updated on Apr 02, 2026

Import/Update your recruiting leads and agent roster from REality

REality (Real Estate Statistics) is a tool for accessing up-to-date MLS agent data including production, office information, and contact details straight from your local MLS.

REality has a built-in BrokerKit export template that formats your data for seamless import into Brokerkit.

Creating Your Prospect List in REality

  1. Log in to your REality account at realestatestatistics.com
  2. Navigate to Reports > Combined Agents
  3. Click Advanced Search in the top right of the data table
  4. Define your target criteria:
    • Transaction volume: Enter a range in the Units field (e.g., 5 to 7 for 5-7 sales)
    • Sales value: Use operators in the Value field
  5. Click Finished Search to display matching results

Filtering by Location

  1. Click the Filter menu
  2. Select your location type: City, Zip/Postal Code, Community, District, Area, Subarea, or Subdivision
  3. Search and select your desired locations
  4. Click Add to Search

You can also filter by agent office location via Reports > Base City or Base Zip Code.

Exporting Data Using the BrokerKit Template

  1. Click the blue Export button at the top of the results screen
  2. Enter the number of rows to export (up to 1,100 per day)
  3. Select Export using the BrokerKit Template in Excel Format
  4. Download the exported file

For detailed instructions, see REality guide on exporting agent data into Brokerkit.

Importing REality Data into Brokerkit

  1. Log in to Brokerkit
  2. Select Data using the menu on the left side of your home page
  3. Select Contact Import
  4. Choose the Leads Importer
  5. Upload the Excel file you exported from REality
  6. Critical: Do not modify the column header names from the REality export. BrokerKit matches data by header name
  7. Be sure to use Labels (e.g., REality Import Q1 2026) so you can easily find the imported contacts later
  8. Click Start Importing Data
  9. You will receive an email detailing the number of rows imported and any skipped entries

Using REality with BrokerKit for Retention

You can also use REality to keep your retention roster up to date:

  1. In REality, go to Reports > Combined Offices and locate your office
  2. Access your Office Drill-Down Performance page
  3. Go to Reports > Combined Agents to view your team members
  4. Export using the BrokerKit Template
  5. Import into Brokerkit using the Team Members importer

For detailed instructions, see REality guide on using Brokerkit for retention.

Things To Note

  • Matching and merging: Brokerkit matches on email or Agent ID/MLS to prevent duplicates. Re-importing updated data will update existing records rather than creating duplicates.
  • Periodic updates: Import regularly (e.g., monthly or quarterly) to keep production data current in Brokerkit.
  • Archiving agents: For agents you feel are not fit, archive them rather than delete them, as this will prevent them from being added back on the next import.
  • Retention agents: Data imports to the recruiting module by default. If an agent in retention has the same email or Agent ID/MLS, their record will be matched and updated instead.
  • Do not modify headers: The REality BrokerKit template uses specific column headers that BrokerKit expects. Changing them will cause import errors.