Below are the procedures on how to configure event tracking in Google Analytics for Landing Pages:
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Log in to Google Analytics. Under Admin, click "Property Settings" to get the “Property ID.”
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Copy “Property ID” and proceed to Brokerkit. Once logged in, use the menu on the left-hand side of your screen, then select “Landing Page.” On “Landing Page”, click the "Show Customization Options" button.
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In the form that opens, scroll down and find the field “Google Analytics Property ID.” Paste the “Property ID” from Step 1, then save the settings.
- Go back to Google Analytics and set up “Events”. Under Admin, go to Settings and select “Events”.
- Click the "Create" button. Then, click “Create” again.
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From there, select your event name. In this case, we want it to generate a lead, so scroll down and choose generate_lead.
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For the event conditions:
- For condition one, select event_name for the parameters, choose equals, and for value, type in “page_view” with no quotations.
- For condition two, select event_name for the parameters choose contains, and for value, type in “/t/thank-you” with no quotations.
- Now, finally, we have to mark the event as a conversion. Go back to the admin screen and click Conversions.
From there, you are all set, and you will be able to track your landing page submission within Google Analytics properly!