Production Labels categorize your recruiting leads and agents by LTM (Last Twelve Months) sales production. You can segment your list by production labels to send customized messages that are most relevant to this segment. Segmenting your data and sending customized messages is essential, as this will significantly increase your response rates to your outreach messaging and increase the effectiveness of your recruiting efforts as you will be focused on qualified leads.
Below is a summary of the production label names used for Standard and Keller Williams Brokerkit accounts:
| Standard | Keller Williams |
| Mega | Mega |
| Super | Cap |
| Mid | ½ Cap |
| Low | ¼ Cap |
| New | New |
You will go to Account Settings>Production Values and enter the Mega and Super parameters relevant to your market. Note that this differs primarily based on the difference in home prices across regions and other factors, such as whether you focus on luxury properties.
The Mid/Half Cap value will be automatically set to half of the Super/Cap value, and the Low/Quarter Cap value will automatically be set to 1/4 of the Super/Cap value. If a Production value is smaller than the Low/Quarter Cap, then the New label will be used.
Does Super mean a specific production amount?
Super does mean the contact reached a production threshold, but that amount is not the same for every BrokerKit account. Your account sets the Mega and Super thresholds in Account Settings > Production Values based on your market. BrokerKit then assigns contacts to Mega, Super, Mid, Low, or New using those account-specific thresholds.
When you upload a list of leads or agents, these production label values will be automatically set or updated based on the thresholds set. You can manually enter each record and update its value in the lead/agent profile.
We allow you to determine these thresholds to tailor them to your market and the ideal agent profiles you seek.
To update these thresholds, you'll want to access your Account Settings using the dropdown menu at the top right corner of your screen where you see your name. From Account Settings, select the Production Values tab, and you can adjust as necessary from there.
After you make changes to production values and hit the Update Production Values button, your account will be mass-updated, applying the new production value label thresholds to all existing records in recruiting and retention.
Note to ensure you always work off of current production values and labels:
- If you utilize our Relitix Integration, these values will update as necessary whenever the data is updated in Brokerkit.
- You can also import regular (e.g., quarterly) data updates via file imports from an agent production data source such as BrokerMetrics, Marketview Broker, or REDatum in Canada. The current agent production and production labels will be refreshed when you import the update.
What do Total $ Production LTM and Total # Production LTM mean?
LTM means Last Twelve Months.
Total $ Production LTM is the sales volume for the last twelve months. It is not the agent's commission or income.
Total # Production LTM is the transaction count for the last twelve months, including both buy-side and sell-side transaction units.
Brokerkit uses Total $ Production LTM with your thresholds in Account Settings > Production Values to assign production labels such as Mega, Super, Mid, Low, or New.
How do I export production amounts in my CSV file?
Production amounts are included in two BrokerKit exports — both are available without writing custom queries.
Leads CSV export (recommended for "production amounts in my CSV file")
- Go to Recruiting or Retention.
- Filter the list with My/All and any other filters you want (the export honors your current filters).
- Open the export action on the leads table to request the CSV.
- BrokerKit emails you a download link to a CSV file. The file expires after 24 hours.
The CSV contains a row per contact and includes these production-related columns alongside the standard contact fields:
- Production Label — Mega, Super, Mid, Low, New, In School, Not Licensed, or Licensed.
- Total $ Production LTM — sales volume for the last twelve months in dollars (not commission or income).
- Total # Production LTM — transaction count for the last twelve months across buy- and sell-side.
Pipeline.xls (Recruiting Reports)
You can also export a Pipeline file from Recruiting > Reports > Download Pipeline.xls. The file is XLS by default, includes the same Production Label, Total $ Production LTM, and Total # Production LTM fields, and can be saved as CSV from Excel/Google Sheets if your downstream tool needs CSV. See Exporting and Sharing your Pipeline Report for the full Pipeline.xls workflow.
What if a field I need isn't in the CSV export?
The leads CSV export and the Pipeline.xls export include the most commonly used contact-profile fields (name, contact info, owner, source, status, production label, Total $ Production LTM, Total # Production LTM, labels, activities, and a number of others), but they do not include every single field from the contact profile.
If a field you need is not in the export and is not optional in your workflow, please submit a feature request at ideas.brokerkit.com describing exactly which field you want included and how you plan to use it. The product team prioritizes export-field additions based on how many customers vote for the request.